I bring brand storytelling to life through high-impact product innovation and strategic cross-functional collaboration. By enhancing material quality and focusing on all-day wearability, we created a versatile line that met the real-life needs of active women and strengthened brand connection.

Partnering with design, merchandising, and marketing teams, I led the launch of a women’s activewear line that drove a
40% increase in marketplace revenue,
improved customer retention by 25%,
and boosted digital engagement by 30%.